If you’re familiar with the game Minecraft, feel free to jump below the cut right now. For everyone else, a quick background: Minecraft is an indie game that’s pretty unique even among indie games. For one, its art and play styles have already gained a huge amount of notice and praise both among gamers and the gaming press despite the fact that it’s still in beta. But that’s not what I’m interested in talking about today. What’s really got me interested is its development process.
Back in May of 2009, a guy named Markus Persson started developing Minecraft. Once he got the game to a rough, but playable state (known as an alpha), he made it available to the general public for €9.95, or about half of the cost of the finished product. This served two purposes. First, it generated revenue to help continue developing the game, and second, it gave him an army of alpha and beta testers. It’s not the path that video games, even independently created games, usually take. Open alphas are rare to the point of non-existence, and charging players to take part in beta testing is also deeply rare. I can’t think of a single title, either independent or out of a studio, that has tried this before.
So, how’s it worked out for him? Read the rest of this entry